Mudsmith Gauge Wheel

Case Study

Mudsmith was created out of necessity for a better mouse trap. A farming family from South Dakota had a problem with their gauge wheels clogging up with mud during seeding season. This is a common problem in the industry which causes significant aggravation and down time for farmers. With no real solution available, the Smith family decided to create their own, and in 2007 the family began producing their own gauge wheels. Their plan to market the product consisted of attending local trade shows, a website and some traditional advertising methods in their local region. In their best year, Mudsmith sold around 9,000 units of their product. Our paths crossed while at a trade show in Fargo North Dakota in the fall of 2013.

With a great product in a relatively untapped market, we saw the potential of Mudsmith instantly. Our initial marketing work included:

- Designing a logo
- Designed and Developed a new website
- Design and produce brochures
- Create trade show tools such as pop-ups and backdrops

In order to grow their sales, we started representing Mudsmith at tradeshows, including the largest agricultural tradeshow in North America; The National Farm Machinery Show in Louisville, KY; a show Mudsmith was not able to get into in previous years. Prior to our relationship, Mudsmilth had also not entered the Canadian market. In addition to trade show representation, we have established a strong dealer network that continues to grow throughout North America. Mudsmith products are also available as part of our AG Equipment division of Thunderstruck. In 2014 alone, over 16,000 gauge wheels were sold. Our sales and marketing efforts with Mudsmith is ongoing. We now manage their social media accounts, Google AdWords campaign, and SEO. We are also negotiating with OEM manufacturers to have Mudsmith wheels as a standard on OEM equipment.

Services Provided

Graphic Design
Google AdWords
Website Design
Direct Selling
Tradeshow Representation
Social Media Management
Dealer Network Set-up and Maintenance
Contract Negotiation