Our Story

2020 was a big year for our team, and 2021 looks to be even bigger! Our story starts before the pandemic, with a business question in a mastermind class. From there, what was Helium Group was acquired by Thunderstruck™ Sales & Marketing to form a team of talented individuals that excel in both Ag Sales and Marketing. Our team has melded together, and we’ve continued to grow…

The Right People in the Right Seats

We believe that building a team is more than filling seats; it’s in finding the right people, with the right talents, and engaging them in meaningful work that builds success for our clients.

With a team of 25 people, and room for more, we’re taking our clients marketing by storm and delivering a Thunderstruck™ experience.

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Lance Nault

Logistics Coordinator

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Tommy Ryman

Client Success Manager

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Tyler Wiebe

Ag Sales

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Februrary 2013

TSM Launches

Jeremy starts Thunderstruck™ to provide sales driven strategy for client success.

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June 2013

Jeff Joins Pixels

A business dreamer, Jeff brings his team-first approach to marketing.

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June 22, 2013

Acquired first Ag Client

A farmyard, a glass of fireball,
and a bonfire and we have our
first Ag client - MudSmith.

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May 2014

TSM's First Trade Show

With a client onboard, we charged ahead to our first trade show.

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Oct 2015

Ag Division Launches

Growth meant a separate Ag division to promote and sell our products designed by farmers for farmers.

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February 2016

Pixels Purchased

Jeff and Sherri, along with 4 partners take on the business.


July 2016

Move to 201 S Railway

We move out of our cozy first office into 8000 sq. ft of office and warehouse space.


March 2017

Pixels Rebrands as Helium

After a year of planning, Helium Group is born.

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June 2017

Digital Marketing Offered

After running client social media accounts, we now had a dedicate department for digital marketing.


January 2020

Thunderstruck merges with Helium

We’ve always heard that 2 heads are better than one…


June 2020

Thanks for Farming Tour is Launched

Why not brand, design, develop and host 9 events across 3 provinces to bring the 'trade show' to our valued Canadian clients.

Want to Join our team?

We work closely with our clients to help them achieve their marketing goals through a variety of disciplines. Strategy, design, websites and analysis are a few of the many ways we position our clients to reach their ideal audience with measurable results.

We offer competitive wages, a benefits package, a great working environment, and a team of experts that love to have fun while they create.


Designed by Farmers for Farmers

Thunderstruck™ Ag Equipment represents products that are made by farmers for farmers. We are very selective in the different products we choose to represent. All of our products are either unique or superior against their competition. We work side by side with the manufacturers and inventors of the products we represent. Want to learn more about us?

See our Ag Division