Our Story

In 9 years we’ve seen our team go from a one man show with a single goal, and expand into a company that provides top-of-the-line service to our clients in both our Sales & Marketing divisions. 

Our team of extraordinary people come from all over the world, representing 9 different countries. They’re constantly improving their skills to stay on top of the latest trends and provide our clients with top-notch work. 

Since our inception in 2013, we’ve built a reputation for providing the best customer service and always going the extra mile for our clients and our customers. We’re excited to see what the future holds for Thunderstruck!

The Right People in the Right Seats

We believe that building a team is more than filling seats; it’s in finding the right people, with the right talents, and engaging them in meaningful work that builds success for our clients.

With a team of over 20 people, and room for more, we’re taking our clients marketing by storm and delivering a Thunderstruck™ experience.

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Bobby Matuszewski

Ag Equipment Sales

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Noah Friesen

Ag Sales

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Tommy Ryman

Client Success Manager

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Februrary 2013

TSM Launches

Jeremy starts Thunderstruck™ to provide sales driven strategy for client success.

Thunderstruck partner image of Jeff Hoeppner

June 2013

Jeff Joins Pixels

A business dreamer, Jeff brings his team-first approach to marketing.

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June 22, 2013

Acquired first Ag Client

A farmyard, a glass of fireball,
and a bonfire and we have our
first Ag client - MudSmith.

TSMBadge Timeline2

May 2014

TSM's First Trade Show

With a client onboard, we charged ahead to our first trade show.

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Oct 2015

Ag Division Launches

Growth meant a separate Ag division to promote and sell our products designed by farmers for farmers.

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February 2016

Pixels Purchased

Jeff, along with 5 partners take on the business.


July 2016

Move to 201 S Railway

We move out of our cozy first office into 8000 sq. ft of office and warehouse space.


March 2017

Pixels Rebrands as Helium

After a year of planning, Helium Group is born.

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June 2017

Digital Marketing Offered

After running client social media accounts, we now had a dedicate department for digital marketing.


January 2020

Thunderstruck merges with Helium

We’ve always heard that 2 heads are better than one…


June 2020

Thanks for Farming Tour is Launched

Why not brand, design, develop and host 9 events across 3 provinces to bring the 'trade show' to our valued Canadian clients.

Want to Join our team?

We work closely with our clients to help them achieve their marketing goals through a variety of disciplines. Strategy, design, websites and analysis are a few of the many ways we position our clients to reach their ideal audience with measurable results.

We offer competitive wages, a benefits package, a great working environment, and a team of experts that love to have fun while they create.


Designed by Farmers for Farmers

Thunderstruck™ Ag Equipment represents products that are made by farmers for farmers. We are very selective in the different products we choose to represent. All of our products are either unique or superior against their competition. We work side by side with the manufacturers and inventors of the products we represent. Want to learn more about us?

See our Ag Division