Our Story

2020 has been a big year for our team! Our story starts before the pandemic, with a business question in a mastermind class. From there, what was Helium Group was acquired by Thunderstruck Sales & Marketing to form a team of talented individuals that excelled in both Ag Sales and Marketing.

The Right People in the Right Seats

We believe that building a team is more than filling seats; it’s in finding the right people, with the right talents, and engaging them in meaningful work that builds success for our clients.

With a team of 19 people, and room for more, we’re taking our clients marketing by storm and delivering a Thunderstruck experience.

Michelle Michelle hover

Michelle Van Niekerk


Leif Leif hover

Leif Froese


Adam Adam hover

Adam Wiebe

Lead Designer


June 2012

Sherri Joins Pixels

Sherri makes the leap into it full time marketing.


Februrary 2013

TSM Launches

Jeremy starts Thunderstruck to provide sales driven strategy for client success.


June 2013

Jeff Joins Pixels

A business dreamer, Jeff brings his team-first approach to marketing.


June 22, 2013

Acquired first Ag Client

A farmyard, a glass of fireball,
and a bonfire and we have our
first Ag client - MudSmith.


May 2014

TSM's First Trade Show

With a client onboard, we charged ahead to our first trade show.


Oct 2015

Ag Division Launches

Growth meant a separate Ag division to promote and sell our products design by farmers for farmers.


February 2016

Pixels Purchased

Jeff and Sherri, along with 4 partners take on the business.


July 2016

Move to 201 S Railway

We move out of our cozy first office into 8000 sq. ft of office and warehouse space.


March 2017

Pixels Rebrands as Helium

After a year or planning, Helium Group is born.


June 2017

Digital Marketing Offered

After running client social media accounts, we now had a dedicate department for digital marketing.


January 2020

Thunderstruck merges with Helium

We’ve always heard that 2 heads are better than one…

Want to Join our team?

We work closely with our clients to help them achieve their marketing goals through a variety of disciplines. Strategy, design, websites and analysis are a few of the many ways we position our clients to reach their ideal audience with measurable results.

We offer competitive wages, a benefits package, a great working environment, and a team of experts that love to have fun while they create.


Designed by Farmers for Farmers

Thunderstruck Ag Equipment represents products that are made by farmers for farmers. We are very selective in the different products we choose to represent. All of our products are either unique or superior against their competition. We work side by side with the manufacturers and inventors of the products we represent. Want to learn more about us?

See our Ag Division