DSC 0431

Charley B’s

We were careful when rebranding Charley B’s to maintain their brand equity. Charley B’s is well loved in Winkler and surrounding areas and it was important that we built on the foundation they had already set. We focused on small changes with big impact, like refining their script logotype, and introducing badge logos that could be used in circumstances that require a different format.

Before

Group 974

After

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Charley Bs take out menu

Menu Redesign

The redesign of the Charley B’s menu was an important undertaking in organization and branding. As the restaurant’s most often used communication vehicle, it was important that this menu was intentionally designed and organized. We placed a focus on Charley B’s value proposals, Local Farm Fresh food and larger than life flavour. We developed an illustration style to help accomplish that. Illustration allowed us to have full control of style, colour, character and embellishment, which made for a stronger and more effective tool than photography.

CB StickerMockup2 2020 09 10
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Group 976

Colour

CMYK 00, 91, 92, 00
RGB 232, 50, 33
#E83221
Pantone 45-8 C
CMYK 00, 10, 22, 00
RGB 75, 40, 15
#4B280F
CMYK 00, 10, 22, 00
RGB 255, 232, 200
#FFE8C8
Pantone 000 C
CMYK 14, 49, 87, 01
RGB 215, 142, 63
#D78E3F
CMYK 13, 20, 38, 00
RGB 222, 198, 161
#DEC6A1
CMYK 52, 19, 100, 02
RGB 135, 165, 61
#87A53D
CMYK 07, 29, 82, 00
RGB 236, 182, 76
#ECB64C

Typography

Headings

Body Copy

ITC Lubalin Graph

Lubalin TypeSpec

Trade Gothic Next LT Pro

TradeGothic TypeSpec