Title image for EchoPay showing color usage & primary logo

EchoPay

EchoPay has been a mobile money option for citizens of the USA for years, and when we were approached to partner with them on a playful, approachable and modern brand, we jumped at the chance. This extraordinary team of out of the box thinkers have not only created a great system to take back your finances, but have been a total pleasure to work alongside as we built this brand and website from the ground up.

Image showing design of the EchoPay Debit Visa card

Mobile Money for All.

We wanted to stay close to the original logo, so this circular nod to the OG kept the brand recognizable, but fresh.  By adding vibrant colour and associated details, the brand has grown from a tone-on-tone highly professional look to an eye catching and approachable feel that keeps the loyalty the brand has built in tact.

Website

Desktop
Tablet
Phone
EP Homepage Desktop EP Tablet Layout EP Mobile Layout
EchoPay design showing primary logo, badge logo, and colour uses
Designed Information Sheet about transparent fees for EchoPay
Designed information sheet for EchoPay's "Sign up a Partner"

Colours

Echo Navy

CMYK 96, 97, 23, 13
RGB 45, 46, 104
HEX #2D2E68
Pantone 101-15 C

Free Blue

CMYK 67, 00, 21, 00
RGB 29, 202, 211
HEX #1DCAD3
Pantone 121-6 C

Joy Yellow

CMYK 00, 06, 87, 00
RGB 253, 218, 36
HEX #FDDA24
Pantone 115 CP
CMYK 11, 09, 04, 00
RGB 223, 223, 232
HEX #DFDFE8
CMYK 29, 25, 08, 00
RGB 181, 181, 204
HEX #B5B5CC
CMYK 49, 43, 14, 00
RGB 139, 139, 175
HEX #8B8BAF

Typography

Headings

Body Copy

Khula

KHULA Type Specifications used for EchoPay brand

Merriweather Sans

MERRIWEATHER TypeSpec used for EchoPay's branding
Mockup image of EchoPay's mobile application showing 3 iphones - each with different screen of the app
2 Mockup images showing EchoPay's design for Envelopes and Business Cards
EP CardCarrier mockup