Gateway Resources Inc. is a registered, charitable, non-profit organization that formed in 2002 with the merger of two agencies: The Valley Rehab Centre and The Association for Community Living (ACL) Winkler/Morden. They provide services and programs for adults living with an intellectual disability in Winkler, Morden, and the surrounding area.
We were honoured to be approached about a rebrand for Gateway Resources, as the previous logo no longer served as an accurate visual representation of who they are. In working together with their board we found a colour pallet that spoke to their community involvement as well as visual assets that would speak to their programming and mission.
The branch integrated into the ‘y’ of Gateway speaks directly to their growth-minded approach with participants and throughout the organization. This element set the tone for the look and feel of the rebrand, and continued throughout their website redesign.