The Portage and District General Hospital Foundation, in preparing to celebrate 30 years as a foundation saw the need for a brand that reflected their caring, compassionate and community minded healthcare mission.
A new logo, colour scheme and website is where we started. With this, we created an anniversary badge, and a number of print and promotional materials that came together to create a recognizable friendly that the community could get behind. Displayed in a number of community events, the new brand has brought awareness to the important work that PDGH Foundation does for the community.
In addition, we began actively promoting community happenings and fundraiser events on social media and saw an increase in both donations and engagement.
Our goal was to create a brand for the PDGH Foundation that would bring the Portage La Prairie and District communities together.